What is Product Management?

Whether you're looking for a career change, looking to brush up your skills or just curious about what product managers do. This course is for anyone interested in learning more about product management.

What you will learn

• An overview of product management as a discipline 
• The fundamentals of a product’s lifecycle
• How to define a product strategy
  
• How to identify and validate a customer problem
• How to build and measure your product or features
• What does it take to be a good product manager
• Toolset to land your first product management role
• Practical advice and common mistakes to avoid

Contents (DRAFT)

Intro

• About me and why I'm creating this course
• What is product management? 
• Why I love product management

Fundamentals

• What is a product? 
• Jargon: Lean / Agile / Waterfall

Strategy and planning

• It's all about the Customer
  
• Understand the situation: Market, Customers, Business, Technology
• Identifying challenges
  
• Creating a Product Vision and Product Strategy
• Creating a Product Roadmap
• Product Roadmap prioritisation

Design and implementation

• Testing and validating your product ideas
  
• Building new products and features with Agile and Shape up methodologies 
  
• Measuring your progress
• Leadership, communications and soft skills 

Your first job as a Product Manager

• Where do I start?
• Preparing for a product interview 

Duration: ~2h